In the movie industry, a one sheet is simply a single document which outlines a product for marketing and promotion. A one sheet usually contains the company logo, the name of the producer or director, the credited writer(s), and a brief synopsis of the film, which will then be distributed to the various film distributors and producers. Many films get produced without any sheet of paper, as most are self-contained in their original prints. However, these films are not given a movie rating by the ratings board, which is why they are self-sufficient in the sense that they do not need any sheet to inform the audience about the film.
Due to the lack of a one sheet for every production, some filmmakers will use an old one-page document as a guide to describe their film. The advantage of this is that if a new one sheet is required in the future it can simply be photocopied and pasted on. The disadvantage is that a film which has been conceived without a one-page layout may have difficulty being released without a one-page. There are two reasons for this; a lack of time between conception and the actual shooting of the film, and a lack of material for the film to describe.
The entertainment industry uses a one-sheet format for its three major films that are produced for children, teenagers and adults. For the latter two categories, it is preferable to describe a film using a one-page format because the film can be more easily understood on a single sheet than in pages of script and dialogue. The main reason for this is the convenience with which a parent can quickly read through and understand a film in a matter of seconds. For children and teenagers, however, it is often difficult to convey the kind of depth and eloquence needed for them to appreciate a film without having to use additional words such as “a”, “on”, “in” and “the” to describe a film with one sheet tends to be ineffective.
A two-page format is widely used in the entertainment industry. These documents provide more detail and allow for easy referencing in an exhaustive manner. The only disadvantage of these sheets is their size and the fact that it is still possible to print them using a laser printer, which costs considerably more than using a computer printer. They can be printed using inkjet or dot matrix printers which tend to cost less than the laser printer.
A three-page is widely used in the entertainment industry for its simplicity and professional look. These sheets are often used as references or checklist for film production assistants. The advantage of using this format is that it provides details of each scene, background and locations that is crucial to understanding the film and can be written on one sheet of paper.
A powerful marketing one sheet that contains a headline is the most important tool for effective sales copy writing. Using this method will ensure that your headline is included in all correspondence and is on all items that you distribute to your customer. The benefits of the headline is that it catches the reader’s eye before they read any of your content. The benefit of using this method is that you can use this as a basis to write a sales letter or script.