The sell sheet is an important first impression intended to generate interest on your offering or product. It s much like flirting with a new person. In addition, it s also a time for you to check the prospective consumer s level of interest as well as whether they suit your business and are a good fit for you. Without this vital first communication you will discover very quickly that your sales prospects are not interested in your offering and your attempts to close sales on them will be fruitless.
Developing a properly formatted, well written, and easy to read sell sheet will not only help you make a great first impression, but will also give you an opportunity to further explore the interests of your potential licensee. The sheet should highlight the most common selling points of your new product line. By relating the most common benefits to your new product line, you will become immediately visible to many of your potential licensee s and create a higher likelihood of closing new sales. In addition to highlighting the benefits of your offering, the sheet should also contain information about the product in general and what makes it unique.
There are many benefits to the practice of it. CTAs (certified sales documents) are generally prepared and filed by your organization sales department, but can also be prepared and filed by your independent representatives. These sales documents generally allow you to present a clear, concise description of your new product line to potential customers. If you have a significant number of potential sales in a particular area, your sell sheet will be the document that you use to sell those products.
Because there are advantages and disadvantages to every sell sheet, you must decide what format would be most appropriate to your circumstances. If you are using a one-page, single colored sales page to introduce your products, you will probably achieve the best results. If, however, you expect to use more than one-page, double-spaced classified ads to introduce your products to prospective customers, you should consider preparing each page on its own. If you anticipate that many of your prospects will not have computers, you might prefer the latter format (do not worry about how many words to fill out each page – one is usually sufficient).
Another advantage to preparing your sales documents with a cta is that it eliminates the possibility of human errors. You can run the numbers on your cta many times and be satisfied that the numbers reflect what your prospect actually wants. This is particularly true if you are using classified ads to sell products. By eliminating the possibility of a prospect having something else in mind when he or she clicks the link to your site, you eliminate the opportunity for a number of mistakes.
Preparing your ctas and sales sheets in this way ensures that your materials reflect exactly what your prospect is looking for when they first see them. This can make the difference between capturing prospects who may never buy from you later and wasting time and money capturing those who will. When preparation is done right, you can be confident that your marketing material and your letters will capture the attention of just about anyone who opens them. In the long run, this can be very profitable.